“Light Your Firebrand” That is the message from Mike Symes, co-founder and Executive Director of Brand Workshop, whose book on branding reveals how business owners can re-ignite their businesses through a transformational process.

This practical ‘how-to’ blog provides a rare insider’s glimpse as to what it takes to create a resilient and powerful brand that’s fit for today’s complex and ever-changing market.

Packed with material from his book and liberally peppered with new thinking, Mike delivers practical brand-led concepts that can be implemented quickly with businesses of all sizes to enable them to spark their success.

“Light Your Firebrand is a clear and compelling guide to building an inspiring brand. Packed with branding secrets that you can apply to your business immediately, this is the book your marketing agency really doesn't want you to read.”

Mike Southon - Financial Times columnist and best-selling business author 

In the spotlight

The 5th R – ‘Resilience’

Published on 30th January 2019

In my book, ‘Light Your Firebrand’, I talk about the 4Rs model to highlight four…

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A Very Special Day

Published on 8th November 2018

Every now and then you are privileged to support a really amazing project. A project…

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A Great Brand – Full Circle

Published on 5th October 2018

Brand Workshop was formed after years of brand programme development that enabled the consultancy’s founders…

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What is a Brand?

Published on 7th September 2018

Brand is one of those words that is widely used in business, though not universally…

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